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Phi Beta Sigma can help Stop Big Tobacco from targeting African-American youth and adults For years, Big Tobacco has targeted young African-Americans to hook them on specially-flavored cigarettes and other tobacco products. And, it's working. Let's work together to Stop Big Tobacco. An estimated 1.6 million African-Americans Americans alive today, who are now under the age of 18, will become regular smokers, and about 500,000 of these will die prematurely from a tobacco-related disease. How did it happen? It wasn't a coincidence. Big Tobacco’s expenditures for magazine advertising of mentholated cigarettes, popular with African-Americans, increased from 13% of total ad expenditures in 1998 to 49 % in 2005. We need to Stop Big Tobacco. Email your Members of Congress now and tell them to support ACS CAN's tobacco regulation bill. Visit our Stop Big Tobacco campaign page and learn more about this important initiative. |
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