The ASC CAN - Phi Beta Sigman Partnership
Project SWWAC - Sigmas Waging War Against Cancer

Phi Beta Sigma can help Stop Big Tobacco from targeting African-American youth and adults

For years, Big Tobacco has targeted young African-Americans to hook them on specially-flavored cigarettes and other tobacco products.  And, it's working.

Let's work together to Stop Big Tobacco.

An estimated 1.6 million African-Americans Americans alive today, who are now under the age of 18, will become regular smokers, and about 500,000 of these will die prematurely from a tobacco-related disease. 

How did it happen?  It wasn't a coincidence. 

Big Tobacco’s expenditures for magazine advertising of mentholated cigarettes, popular with African-Americans, increased from 13% of total ad expenditures in 1998 to 49 % in 2005.

We need to Stop Big Tobacco.  Email your Members of Congress now and tell them to support ACS CAN's tobacco regulation bill.

Visit our Stop Big Tobacco campaign page and learn more about this important initiative. 

Code Blue Alert
Stop Big Tobacco from targeting African-American children and adults.

 



 
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ACS CAN, the nonprofit, nonpartisan advocacy partner of the American Cancer Society, supports evidence-based policy and legislative solutions designed to eliminate cancer as a major health problem. ACS CAN works to encourage elected officials and candidates to make cancer a top national priority. ACS CAN gives ordinary people extraordinary power to fight cancer with the training and tools they need to make their voices heard. For more information, visit acscan.org.

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